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Mobile Marketing

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Mobile Marketing is nothing but using mobile as the medium for marketing communication purposes. It can also be described as the distribution of messages through wireless networks. The Mobile Marketing Association (MMA) defines it as, “the use of wireless media in a cross-media marketing communications program as an integrated content delivery and direct responsive vehicle.” This implies that, mobile marketing …

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Mobile marketing is the new buzz word in the field on marketing. It is a new method that lot of businesses are adopting to reach out to larger customers. It is more flexible and easy method to increase the promotion and sales of a product. It is a new technology era where even mobile is playing a major role in …

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With the measurable, direct and interactive features, mobile marketing provides a wide opportunity and is fast emerging as the choicest marketing channel of all kinds of business organizations. Mobile marketing is one of the most personalized and interactive marketing tools, which has a strong and immediate effect. Integration of mobile technology with the present communication campaigns, help businesses facilitates their …

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