Frequently Asked Questions

 

“WHAT IS INTERNET MARKETING?”

Internet marketing is the use of online strategies or tactics for branding, marketing, advertising, and promoting products and services. Methods in Internet Marketing include search engine optimization, pay per click, email marketing, banner advertising, online public relations, affiliate marketing, etc.

“HOW CAN MY SITE APPEAR IN THE TOP PAGES OF GOOGLE?”

Google decides who to place in the top pages of their search results. The most relevant results per keyword are what Google places on the top. There are three things that must be present in order for your website to attain high search engine rankings: well-written and fully optimized content, proper keyword selection, and the number of links pointing to your site.

“WHAT IS EMAIL MARKETING?”

Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing email campaigns in ensuring that your emails do not end up in the recipient’s spam folder, as well as in monitoring the readership and effectiveness of the campaign.

“WHAT IS AFFILIATE PARTNERSHIP MARKETING?”

Affiliate partnership marketing is the process of having websites related to your industry resell your products or services by displaying banner text advertisements in their own websites. It aids in generating maximum exposure for your website.

“WHAT IS SEARCH ENGINE OPTIMIZATION?”

Search Engine Optimization or SEO is the process of bringing a website to the top pages of major search engines via natural or organic search results using certain keywords.